Does Web Hosting Directly Impact Your SEO?
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Does Web Hosting Directly Impact Your SEO?


The online marketplace is growing rapidly and every business owner wants to secure the top position in Google’s search results, for obvious reasons.

In case you’re wondering, quality web hosting can actually help you do that!

We’ve compiled a list of ways how web hosting impacts your site’s SEO, so just keep reading and make sure you choose the best web hosting company out there.

How Does Web Hosting Affect SEO?

Optimizing your site for SEO has never been too easy, and Google’s ever-changing algorithm makes it even harder to ramp up your rankings.

While choosing a certified SEO expert is the most common, and a fairly effective solution for improving your search engine rankings, it’s not enough.

To be precise, the quality of your web hosting can have a major impact not just on the performance of your site, but also on your SEO rankings.

That’s because, your site can’t be really optimized for SEO if it’s not secured by an SSL, has a slow loading speed, and suffers a lot of downtime.

So, if you want to improve your online visibility with a site that attracts more organic traffic and helps generate higher revenue, you really need to pick a good web hosting provider.

Here’s all the reasons why:

  1. Downtime Affects Site Performance
  2. Page Load Speed is a Ranking Factor
  3. Shared Hosting can Get You in Trouble
  4. Server Location Matters
  5. “Not Secure” Means Low Rankings

1. Downtime Affects Site Performance

Giant search engines like Google are focused on providing users with exactly what they’re looking for, paired up with a great web experience. Which is the reason why sites that are reliable, fast, and informative, tend to secure the top most positions on the SERPs.  

In a sense, if you choose an unreliable web host merely because it’s cheap, your website is likely to suffer a lot of downtime, and it can be hard to keep up rankings when the site is down.

Moreover, websites that often suffer problems related to the server that they’re hosted on, are at a high risk of getting flagged by Google as unreliable, and hence may not show up on the first page of search results.

And, as they say, the best place to hide a website is on the second page of Google!

So, to stay on the top, it’s important to stay up and running.

Also, choosing a reliable web hosting company that guarantees 99.9% uptime can help make it easier for your prospects to access you, and may even aid in decreasing your bounce rate.

Here are some other major ways how downtime can affect your organization:

2. Page Load Speed is a Ranking Factor

The second quality that must be focused upon while choosing a web host is page load speed.

Majorly, because it helps provide the site visitors with a great web experience, persuading them to stay longer on your page, which may lead to increased conversions and a low bounce rate.

In addition to this, page load speed has been set as a ranking factor by Google, and it can directly impact your SEO rankings.

So, if your website takes too much time to load, the issue is probably at your current web host’s end, and you need a shift right away.

Confused about what to do?

Well, simply find a reliable web hosting company, and migrate ASAP!

In case you’re worried about the additional cost, some of the best web hosts in Pakistan offer a free website transfer.

Bonus tip: You can test your site’s page speed by using Google Page Insights.

3. Shared Hosting can Get You in Trouble

Yes, you read it right!

A shared hosting package may be light on your pocket, but it can have some dangerously negative impacts on your website and its ranking on Google.

Why?

Well, because, with shared hosting, a single server is being shared by many websites at the same time.

Which means, you’re not just compromising the quality of web hosting and your site’s performance, but are also at a risk of getting your site’s authority and ranking affected in case there’s a spam site being hosted on the same server.

In a sense, when it comes to finding a home for your website, it’s best to avoid inappropriate neighbourhood, even if it seems cost-effective.

Moreover, unlike business hosting or VPS hosting, shared hosting packages also don’t offer much scalability, speed, and reliability.

4. Server Location Matters

In case you didn’t know this before, your server location matters a lot when it comes to providing your site visitors with a smooth user experience.

In other words, if your server is located close to your target audience, you’d be able to offer a better browsing experience, which is, in fact, an important factor for ranking high on Google.

Also, if you happen to own a local business, hosting your site on a server that’s located within the country can help fetch more relevant traffic and improve your SEO rankings.

For instance, if you have your own grocery store in Pakistan and are aiming to make more sales online through your ecommerce website, we’d recommend you to choose a web host that has powerful servers located within Pakistan. Plus, purchase a domain name that suits your business.

5. “Not Secure” Means Low Rankings

Did you know that the best hackers can get to your sensitive business data without you even realizing it?

And in the online world, your data being stolen and misused isn’t the only risk. You have to protect your website against malware and other cyber-attacks too.

So, the best way of keeping your site safe is having it hosted by a company that offers high-end security features, including 24/7 monitoring and DDoS protection.

In addition to this, you can buy an SSL certificate to improve your site’s security, build customers’ trust, and also to rank higher on Google.

Plus, not having an SSL can get your site flagged as “Not Secure” by Google, which can lead to lower search engine rankings, and an equally low rate of conversions.

All in all, if you want your site to rank higher on Google and attract more organic traffic, don’t mess up while choosing a web host!

18 Sep 2020