7 Reasons Why You Should Invest in Quality Web Hosting

Just imagine having a well-designed business website, but it’s way too slow, suffers extreme downtime, and doesn’t deliver the desired results.

Sounds like a nightmare, right?

Well, if you don’t choose the best web hosting services provider in Pakistan, or wherever else you’re located, this nightmare may turn into a horrifying reality. 

And guess what? It’s not just the downtime that you’d have to deal with. There’s a whole list of reasons why you should be investing in quality web hosting. 

Read on to find out!

Why is Quality Web Hosting Crucial to Your Business Success?

Every business, whether it’s big or a small local one, needs a website to showcase their products and services, and also to connect with their customers. 

However, in terms of creating and launching your own business site, a lot of people make the same mistake: “ignoring the importance of high-quality web hosting”. 

That’s because when it comes to having a website, design and development are always the major focus of majority business owners, and web hosting is often left as one of the last things considered.

However, messing up while choosing a web host can result in an absolute disaster, since your website’s complete performance depends on the type and quality of hosting you go for. 

Still contemplating whether you should really invest in quality web hosting services, or just go for the cheapest option available? 

Then you may want to read these major reasons why choosing the best web hosting provider is critically important for your website and business:

• Blazing-Fast Loading Speed
• High Reliability and Improved Uptime
• More Bandwidth and Storage
• Quality Customer Support
• Better Security and SSL
• Automated Website Backups
• Improved SEO Rankings

 

1. Blazing-Fast Loading Speed

If you happen to have a physical store location in one of the most populated cities of Pakistan, or in any other country around the world, you’d know how important it is to have a sales team that’s fast, efficient, and provides a great customer service.

Well, with a business website or an online store, it’s pretty much the same case – you want to provide your visitors with a great experience. 

And, in terms of user experience, your website’s page load speed is one the very first things that should be considered. 

That’s why, it’s important to choose a web hosting company which promises to offer a blazing-fast loading speed among other great services.

Always remember, a slow and sluggish website can really put off your visitors, increasing your bounce rate, leading to minimum conversions and lesser sales. 

So, it’s always best to steer clear of hosting providers with cheap packages that aren’t worth it. 

2. High Reliability and Improved Uptime

Not choosing the right web host means you may have to deal with unreliable services, and a lot of downtime. 

In other words, without guaranteed 99.9% uptime, your website won’t be available online at all times due to various server issues. 

And, let’s face it, there’s no point in spending a lot of money to build an attractive website if it’s not online when you need it to be, right? 

So, to make sure you get your money’s worth, only partner with a hosting company that guarantees 99.9% uptime.

3. More Bandwidth and Storage

Bandwidth means the amount of web traffic and visitors that you can get on your website every month. 

While a lot of hosting companies out there are offering unlimited bandwidth, there are chances that your site may go offline on a day when you’re expecting the most traffic, such as in case of an online sale.

In addition to this, if you go for a shared hosting plan with an offer of unlimited bandwidth in the package, your site performance may start to drop after getting a certain amount of page views. To solve this issue, you can upgrade to a business hosting plan, so choose a host that has the ability to scale and can grow with you. 

In addition to this, if you plan on collecting and storing lots of user data or media content on your site, it’s best to go for a hosting package that offers enough, or unlimited web space. 

4. Quality Customer Support

Customer support is something you really need to think about before it’s too late. 

Let’s say, for instance, your website is offline due to some technical reason and you’re trying to contact your hosting provider but the company’s support team isn’t responding. 

Doesn’t sound like a fun scenario, right?

So, before you make an investment, be sure that you’re choosing a hosting provider that offers solid customer support through various methods, including live chat, phone call, and a ticketing support system via email. 

5. Better Security and SSL

The World Wide Web isn’t really a safe place to be. Which means, without proper protection and security, your sensitive business and personal data could be hacked, stolen, and misused. 

The best way to prevent such unwanted data breaches is by investing in quality web hosting, one that offers proactive server monitoring and DDos protection. 

Moreover, you can also buy an SSL certificate from your web host to secure transactions on your website and build customer trust. 

6. Automated Website Backups

Another of the major reasons why it’s recommended to choose the best web hosting company is because it would provide you with frequent data backups and quick restore in case of unfortunate data loss. 

Which means, you’d be able to focus on your business without having to worry about your data being accidentally lost.

7. Improved SEO Rankings

Did you know that a good web hosting company can help improve your SEO rankings?

Well, you know now!

Your site’s loading speed and overall performance can have a huge impact on your search engine rankings. 

In addition to this, Google flags sites that aren’t secured by an SSL certificate as “Not Secure”. This doesn’t only impact your online sales, but it can also push you down on Google’s Search Engine Result Pages. 

All in all, a business website needs to be more than just pretty, and for that, it’s recommended to choose the best web hosting company out there!

 

 

 

By Websouls Content Team - 16 Jul 2020